Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This means that brands are finally beginning to realize the importance and power of mobile.
Do highly creative campaigns equal a better return on investment? The answer may surprise you
Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for their ‘fans’ to follow. But what is their goal? How are they measuring the success of their efforts?
What do you get when you combine the high response rate of mobile coupons with the minimal costs associated with distributing them? Well you get campaigns that generate ROI numbers so high they seem borderline ridiculous. For example, Scotty P’s Hamburgers in Frisco, TX used mobile coupons to bring customers in at lunchtime. The result was a 12 percent response rate, zero opt outs, and a staggering 1,650 percent return on investment. Take a look at these recent mobile coupon campaigns:
It seems like every time I turn around, there is another article about a mobile campaign that generated response and conversion rates that would leave most marketing executives slackjawed and drooling. For instance, we’ve seen an SMS campaign to promote a mobile banking application that brings in a 20% response rate and over 100,000 app downloads and a BMW mobile campaign promoting snow tires that saw a staggering 30.31% conversion rate. What is it about mobile that makes it so successful?
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A recent Advertising Age article highlights the growing axis of power for marketing. It’s a mixture of art and science; right brain and left brain; creativity and …More...
One of the hardest things about adopting a new marketing medium like mobile is the uncertainty about how well it will perform. How will the return on …More...
Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. This is big news in a market that is projected …More...
Are you a “a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices?” If so, then you are the target audience of …More...
Thank you to the folks at Mobile Marketing Watch for highlighting some of the key points in the 2009 Mobile Marketing Survey published by Netsize. The talking …More...
That language is finance. And the reason marketers are learning the language of finance is that it is increasingly the only language that upper management understands. Ditto …More...
Despite simple Flash banner’s ubiquity, or perhaps because of it, they are considered to be the least effective form of graphic online advertising, according to a recent …More...
Spend $1, get $10 in return. Some businesses are finding phenomenal success by investing advertising dollars in web-delivered media. In a recent interview from Beet.TV, Diggnation co-host …More...
