Posted in: Branding, Education-Training, Internet, Marketing-General, Media, Online Marketing, Social Media, Technology, Web 2.0
Alumni foundations used to have it good. Sure, it wasn’t always easy keeping track of alumni through their various moves and careers, but for a long time foundations were able to control their “brand” and messages through the traditional vehicles: newsletters, school magazines, email newsletters, and direct mail. The only source of information (and the only way to contact their former classmates) was through the school itself.
Then along came Facebook.

