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Posted in: Education-TrainingHere's what's on the minds of our marketing and technology experts.
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Pedal to the metal – that’s the speed of marketing change over the last five years. Anyone in marketing, who doesn’t spend a considerable amount of time each day, week, and month learning and applying how marketing is changing, is planning an exit strategy whether they know it or not.
The physical world and business world face increasingly complex problems, and it is going to take a creativity revolution to solve them. But how do we change the status quo to engender this critically needed transformation. Maybe Sir Ken Robinson has the key by suggesting a fundamental rework of our whole educational system with an emphasis on personalized learning. The technology is in place for such a restructuring.
Check Ken Robinson’s TED talk above to learn more about his bold prescription for reshaping education.
Posted in: Branding, Education-Training, Internet, Marketing-General, Media, Online Marketing, Social Media, Technology, Web 2.0
Alumni foundations used to have it good. Sure, it wasn’t always easy keeping track of alumni through their various moves and careers, but for a long time foundations were able to control their “brand” and messages through the traditional vehicles: newsletters, school magazines, email newsletters, and direct mail. The only source of information (and the only way to contact their former classmates) was through the school itself.
Then along came Facebook.
Posted in: Advertising, Creativity-Innovation, Education-Training, Online Marketing, Social Media
The class of 2012 appears to be the largest class of students to hit the college scene. This fall, they will be making their presence known nationwide at 13.6 million students strong. Estimates show that these four-year college students will spend around $4,000 on books throughout their college career. But now, a new eBook service from CafeScribe claims to be a new, easier, greener and less expensive service with which to buy textbooks.
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