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When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is to completely forget about your existing web site…

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The rapid pace of social media adoption by many large firms is well documented. A Burson-Marsteller Fortune Global 100 study earlier this year indicated that almost 80 percent of major companies were utilizing at least one major social media platform to communicate with customers. Another study indicated that small business was not trailing far behind with 75 percent utilizing social media in one way or another.

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Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), in order to show foursquare friends where and when he or she has checked in. There is also an “off the grid” option that allows the foursquare user to check in to the application, without making it known to their foursquare friends where he or she is. 

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Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009.  This means that brands are finally beginning to realize the importance and power of mobile.

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Do highly creative campaigns equal a better return on investment? The answer may surprise you

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