Blog

Alumni foundations used to have it good. Sure, it wasn’t always easy keeping track of alumni through their various moves and careers, but for a long time foundations were able to control their “brand” and messages through the traditional vehicles: newsletters, school magazines, email newsletters, and direct mail. The only source of information (and the only way to contact their former classmates) was through the school itself.

Then along came Facebook.

Continue Reading »

(And yes, I HAD to include an obvious analogy in the title, just to be clever.)

Facebook and Twitter and the multitude of other social networks are now mainstream enough to reach well into older demographics (which really happened about the same time your Mom became your Facebook friend). Since casino’s typically have much older-than-average demographics than typical businesses, they’ve been a little slower to the gate in setting up fan pages and becoming interactive with their players.

Continue Reading »

Razorfish has released their 2009 Digital Brand Experience Report and it’s chock full of branding insights for the digital age. The 64-page report is based on comprehensive research and is well worth the read for anyone involved in marketing. Here are some interesting quotes from the report:

Continue Reading »

Content is still king, and no one knows that better than Richard Rosenblatt, CEO of Demand Media.  One of Demand Media’s websites, eHow.com, draws over 50 million users per month by offering information on how to do just about anything, from creating a piece of art to planning a wedding.  Thanks to an army of independent content writers and producers, eHow.com draws more visitors each month than Twitter, NBC or ESPN.  In an interview with USA Today, Rosenblatt says the content published by his company is driven by internet search requests.  He simply gives the people what they want.

Continue Reading »

How do small community banks and credit unions compete with The Big Banks? They “Kasasa” of course. And Big Banks better watch out.

Continue Reading »