Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
Here's what's on the minds of our marketing and technology experts.
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Television, radio, newspaper, magazine, outdoor, online, mobile and social media are all top of mind mediums for ad placements. You could also advertise on park benches and busses, in bathrooms, theaters, malls, yellow pages and direct mail. Well, here are four more places that you could advertise your products, services or brand.
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This means that brands are finally beginning to realize the importance and power of mobile.
Do highly creative campaigns equal a better return on investment? The answer may surprise you
According to an analysis of the spring 2010 ratings in 51 US markets by The Nielsen Company, it appears 25-54 year olds are listening (to radio that is).
According to a recent Knowledge Networks survey commissioned by the Television Bureau of Advertising, television continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important measures.
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A new report out by Nielsen indicates that running a TV campaign along with an online campaign will greatly increase its effectiveness. The study revealed that consumers …More...
The big brands that want to associate with the World Cup have turned to social media as their primary vehicle.
When money is tight, should you spend marketing dollars on brand advertising? The answer is yes.
Have you ever found yourself in this situation? You’re sitting with your laptop, sipping your favorite coffee, earbuds snuggly tucked in and enjoying your favorite music while …More...
While many have forgone traditional media in favor of social media, the latest edition of The Nielsen Company’s Three Screen Report, shows that over the last two …More...
According to Nielsen, 4 billion people across the world watch TV and the average American spends five hours per day in front of one. However, with the …More...
Lists are everywhere these days. There’s the grocery list, the honey do list, the before I turn 40 list, the all the places I want to visit …More...
Series-ending television show finales have huge viewer engagement. The Nielsen Company says the LOST finale (with 13.6 million viewers) also registered above average when it came to …More...
