Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
The Senior Analyst role is responsible for creating compelling solutions for …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. But what happens to the value of that prospect as time goes by? Are they as valuable six months from now as they are today?
You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is getting the hottest leads vs. those that still need to be nurtured and developed? Implementing a lead scoring model for your leads will enable you to prioritize them based on who they are and what they have done.
Force.com labs have recently made available a free application to allow you to apply value to your leads and separate the hot from the cold. With a simple download from the Appexchange, you can now create hundreds of behavior and demographic rules in seconds using point and click tools.
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a large amount of authority and budget control is going to PR departments within companies. At Sundog, we tend to focus more on other marketing activities but realize the importance of inviting PR to the table, especially at the beginning of any social strategy.
It seems the easy way to become social today is to create a Facebook page, add some widgets to your websites and build a campaign to drive engagement. This all seems very familiar as in the way that marketing has always executed a marketing strategy. This is not a wrong strategy but does have some very apparent flaws, especially when it is the first tactic used as the starting point for a social media strategy.
Last week, I blogged my thoughts on definitions of CRM, social media, and social CRM and the impact that social CRM may have in your organization, and today I want to introduce some of the leading technology vendors in this space. If you do research on social CRM, you will most likely find a dozen different definitions and models that have been laid out. Many of these are being defined and brought to market by technology vendors. While these vendors play a significant role in supporting your social media needs, we must be cautious when allowing the technology to define our strategy.
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Social CRM is trend that is picking up more and more momentum as companies look to develop a social strategy and integrate with their existing customer relationship …More...
So much information is available today. Imagine this information scaling to a point where Google is not able to keep up. What are we going to do …More...
Does your company use Wordpress to manage your website? If so, chances are you have a contact page that emails you any new leads that you must …More...
You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, …More...
Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for …More...
In the last few years, I can’t help but notice the increase in direct contact between developers and clients. This is often necessary for both the client …More...
The science and art of infographics is intriguing. An example of an infographic was Monday’s post on Soda vs. Pop statistics. The purpose of infographics is to …More...
Sundog recently released a convenient application to customize the lead assignment behavior within salesforce.com’s Partner Relationship Management (PRM) application. The new app, Territory Lead Routing 1.0, is …More...
