Steve Jobs’ decision to stiff arm Flash has given us in the online video delivery world a bit without an answer. But the OSMF Framework has left us with an answer that will work inside and outside the iProduct realm.
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Since Steve left those of us desiring online video delivery, a little miffed. The question has remained, “How do we deliver video across the web and the newly divided mobile landscape?”
When money is tight, should you spend marketing dollars on brand advertising? The answer is yes.
Have you ever found yourself in this situation? You’re sitting with your laptop, sipping your favorite coffee, earbuds snuggly tucked in and enjoying your favorite music while reading some news or casually clicking through your favorite websites. As you browse, you stumble upon an ad for that cool new product you’ve been hearing about. Your interest peaks. You say, “I’d really like to know more about that!” With increased anticipation, your hearts pounds a bit faster as you prepare to click on the ad. But wait, that song you’re listening to is approaching that one line of lyrics you can actually remember. You feel like singing along, but then hesitate. You look around to see if anyone is watching. It’s all clear. You crank up the volume and make that song your own! Even though the neighbor’s cat runs away in fear, you’re proud in your accomplishment. Now your attention turns back to the ad for that cool new product you’ve been hearing about. You position your mouse over that skillfully designed piece of advertising. Then, while enjoying a second sip of coffee, your finger presses down on the left - mouse - button. (click)
The Art Directors Club and YouTube have teamed up to create a great gallery of the best in marketing on YouTube. Viral videos, interactive videos, even plain old brand channels, it’s all there.
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