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ComScore just released their January snapshot of online video popularity. The Google monolith still reigns supreme, serving up more than 14 times as many videos as its nearest competitor Hulu. YouTube has managed to attract more than $450, nearly $380 million more than Hulu.
Dynamic streaming is now more affordable than ever before with Amazon CloudFront’s support of Adobe’s Flash Media Server. There are may advantages of streaming, like being able to dynamically check the user’s connection speed and serve the best quality they can handle. But there are also additional considerations to take into account. Dynamic streaming isn’t as forgiving as progressive download.
I really haven’t gotten worked up over 3D just yet. I’ve seen a few 3D flicks with the majority of them getting just an “OK” review from me. Much of the time when watching a 3D show, I find myself waiting for another 3D gag, wondering what’s going to jump in front of my face next. Maybe that’s why when I have a choice between a 3D or 2D movie, I’ve chosen 2D because I value the quality of the story over the technology (and because I dislike wearing those extra large clown glasses.) By the way, you’ve heard of H1N1, right? That’s a whole other reason to hate the glasses! (My apologies to the movie theaters. I’m sure you do a wonderful job of disinfecting those glasses between shows.) I’ve recently seen the 2D version of James Cameron’s “Avatar” and thoroughly enjoyed it. It had a great story and the special effects were not distracting. I want to see the movie again in 3D, as the majority people I know who have seen Avatar in 3D absolutely loved it. Let’s hope the hype is true and the 3D technology indeed fades into the background.
In past decades, the only “screen” most B-to-C marketers concerned themselves with was the TV screen. However, marketers who want to succeed in the rapidly evolving communications environment of the present are going to have to begin adapting a three-screen approach to their video content. Television is still the overwhelming favorite for consumers who access video content (see Nielsen’s Three-Screen Report), but computer video viewing, and rapidly evolving mobile video can be critical adjuncts to television.
Content is still king, and no one knows that better than Richard Rosenblatt, CEO of Demand Media. One of Demand Media’s websites, eHow.com, draws over 50 million users per month by offering information on how to do just about anything, from creating a piece of art to planning a wedding. Thanks to an army of independent content writers and producers, eHow.com draws more visitors each month than Twitter, NBC or ESPN. In an interview with USA Today, Rosenblatt says the content published by his company is driven by internet search requests. He simply gives the people what they want.
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