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Taking to the slopes of Colorado or California this winter? Share your experience via EpicMix.

An emerging trend in social media is the rise of geo-targeted social networks focused on specific locales. Earlier this week, Vail Resorts, Inc. unveiled EpicMix. EpicMix is an online and mobile application for the 2010-2011 ski and snowboard season.

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Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of the predictions that are being made for 2011 and beyond.

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The rapid pace of social media adoption by many large firms is well documented. A Burson-Marsteller Fortune Global 100 study earlier this year indicated that almost 80 percent of major companies were utilizing at least one major social media platform to communicate with customers. Another study indicated that small business was not trailing far behind with 75 percent utilizing social media in one way or another.

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For each industry, there is an unlimited number of conferences and events available for the public. This year, Mashable - a top source for news in social and digital media, technology and web culture - has listed over 100 social media and technology conferences planned for just 2010. These conferences not only discuss the topic of social media, but also use various social media outlets before, during and after those presentations. Many other conferences, events, and gatherings are also catching on to the social media movement.

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Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), in order to show foursquare friends where and when he or she has checked in. There is also an “off the grid” option that allows the foursquare user to check in to the application, without making it known to their foursquare friends where he or she is. 

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