Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
The Senior Analyst role is responsible for creating compelling solutions for …More
Here's what's on the minds of our marketing and technology experts.
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Taking to the slopes of Colorado or California this winter? Share your experience via EpicMix.
An emerging trend in social media is the rise of geo-targeted social networks focused on specific locales. Earlier this week, Vail Resorts, Inc. unveiled EpicMix. EpicMix is an online and mobile application for the 2010-2011 ski and snowboard season.
Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of the predictions that are being made for 2011 and beyond.
The rapid pace of social media adoption by many large firms is well documented. A Burson-Marsteller Fortune Global 100 study earlier this year indicated that almost 80 percent of major companies were utilizing at least one major social media platform to communicate with customers. Another study indicated that small business was not trailing far behind with 75 percent utilizing social media in one way or another.
For each industry, there is an unlimited number of conferences and events available for the public. This year, Mashable - a top source for news in social and digital media, technology and web culture - has listed over 100 social media and technology conferences planned for just 2010. These conferences not only discuss the topic of social media, but also use various social media outlets before, during and after those presentations. Many other conferences, events, and gatherings are also catching on to the social media movement.
Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), in order to show foursquare friends where and when he or she has checked in. There is also an “off the grid” option that allows the foursquare user to check in to the application, without making it known to their foursquare friends where he or she is.
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Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart …More...
Talking may come pretty easily for most people. Listening, however, can be one of the hardest things to do. People are on social networks talking about brands, …More...
Last Wednesday, on July 21st I had the privilege to listen to a webinar featuring Kodak’s social media strategy. Jennifer Cisney, Kodak’s Chief Blogger, talked about how …More...
What started as a successful TV commercial, would quickly take social media and the web by storm. I’m talking about Isaiah Mustafa, the Old Spice Guy. Let’s …More...
Social media is playing a larger part in the business world than most people think, whether they are a part of the movement or not. Many companies …More...
Many companies have a profile on more than one social network. Each profile offers a different purpose, from Facebook sharing and communicating with community following your business, …More...
How can our online identities and our real-life identities co-exist without clashing? Check out this interesting video from Fast Company Magazine’s “Most Creative People” event. …More...
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a …More...
