Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux
Sundog’s Johnathon Rademacher is quoted in “Moving to the cloud,” the …More
The Senior Analyst role is responsible for creating compelling solutions for …More
Here's what's on the minds of our marketing and technology experts.
For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a large amount of authority and budget control is going to PR departments within companies. At Sundog, we tend to focus more on other marketing activities but realize the importance of inviting PR to the table, especially at the beginning of any social strategy.
Loyalty.
Every business seeks it from its customers. “Disciples.” “Raving Fans.” “Build a community.”
Casinos are no exception. While a significant amount of their marketing is to attract new customers, they consistently need to market to their existing customers, possibly more than any other industry.
Many organizations fail to recognize one of the key aspects of transparency: language.
Despite frantic marketing and public relations efforts, organizations (and entire industries) cannot shed certain terms and perceptions. The latest example is the swine flu frenzy earlier this month.
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