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Adobe XD is a group of 100+ designers and software engineered focused on utilizing Adobe’s Flash platform to enhance user experience on the web. 

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Dynamic streaming is now more affordable than ever before with Amazon CloudFront’s support of Adobe’s Flash Media Server.  There are may advantages of streaming,  like being able to dynamically check the user’s connection speed and serve the best quality they can handle.  But there are also additional considerations to take into account.  Dynamic streaming isn’t as forgiving as progressive download. 

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With RIM(Blackberry) and Google’s entry into already strong Open Screen Project, Adobe has managed to gain enough support not only to make Flash the predominant platform for rich media on web, mobile, and even television, but also guarantee that Flash will be around for a long, long time. 

Adobe Open Screen Project from Eric Mayville on Vimeo.

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Adobe’s newest beta product, Flash Catalyst boasts that it’s the missing link between developers and designers. It gives a visual layout interface for designers to create and begin flushing out interactivity on the site.  Adobe’s pitch is that this work flow allows for much of the front end development to actually be done by the designer leaving the true coding to the developer. It’s an interesting idea, but how useful will it be?

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To work in rich media online advertising for the past few years, you’ve had to become a polyglot of dozens of dialects referring to the technical and non-technical elements involved.  While one advertising hosting service may term an ad ‘Rich Media’ and attach a fee for the service, any number of other hosts may draw the line differently increasing or decreasing the CPM cost accordingly.  Even the method in which an ad is served can redefine its status in the eyes of the ad placement personnel. 

Let’s clear this up.

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