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Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is an excellent place to start.  It, along with the referenced report by Burson-Marsteller and Proof Integrated Communications highlights 53 reasons that companies can no longer ignore mobile. The report is very informative and thorough, but by now it shouldn’t be news to any of us. The time to embrace mobile is NOW!

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A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really lacking to the point that we have reached crisis mode? In short, yes.

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We recently did some remodel work here at Sundog, and one of the unique aspects of our new space is our Studio department’s edit bays. They needed their rooms to be quiet and their Mac Pro’s to run cool. We set them up so the machines are all run remotely, meaning the keyboard, mouse, monitors, and sound equipment are all in the edit bays, while the machines are in a server room about 50 feet away. Here’s what we did to accomplish this.

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Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart phones, iPods, and iPads, will outnumber PCs as soon as Q4 2010!

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Verizon and Google made headlines this week when they announced a joint policy proposal regarding Net Neutrality. While the statement itself largely follows the idealized view of Net Neutrality, there is one part that has a lot of people upset.  But they shouldn’t be…

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