On Tuesday, the Federal Communications Commission officially released the United States’ first national broadband plan. While many of the recommendations in the plan focused on bringing traditional …More...
In a life-imitates-art plot resembling a scene from the movie comedy Ferris Bueller’s Day Off, it appears that a handful of students from Maryland’s Winston Churchill High …More...
Adobe XD is a group of 100+ designers and software engineered focused on utilizing Adobe’s Flash platform to enhance user experience on the web.
If you have a small business and realize the importance of backing up data but don’t want to manage external drives or think a tape backup unit …More...
Recently I was looking for information about the predicted future of email spam, and I had a hard time finding any articles that gave any concrete information …More...
Microsoft has announced it’s ending support of Windows 2000, Server 2000, XP w/ Service Pack 2, and Vista with no service packs installed. Vista support will cease …More...
Mission statements are one of the many projects that end up being designed by committee. But does that make a better product?
Twenty-five years ago today, on March 15th, 1985, the first .com name ever - Symbolics.com - appeared on the internet. Though domain names started out as just …More...
We’ve covered before the importance and the ways to backup your data, but one option that seems to have been forgotten in a lot of businesses is …More...
ComScore just released their January snapshot of online video popularity. The Google monolith still reigns supreme, serving up more than 14 times as many videos as its …More...
Starting today, Target will become the first nationwide retailer to utilize mobile coupons. Consumers will be able to redeem the coupons when the bar code on the …More...
While many have claimed MySpace is dead, its popularity seems to divide along north-south and economic lines.
Dynamic streaming is now more affordable than ever before with Amazon CloudFront’s support of Adobe’s Flash Media Server. There are may advantages of streaming, like being able …More...
We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel …More...
AT&T’s first Android phone, the Backflip, hits stores March 7th. But if you are planning on getting one, be prepared for a lot less Google than you …More...
The Minneapolis bridge collapse, the Virginia Tech shooting, California wildfires, the earthquakes in Haiti and Chile, even here in Fargo during recent flooding—what do these all have …More...
As more television and radio consumers fall off the mass media grid, opting instead to receive content from a variety of online sources, including podcasts, they also …More...
Today is the day the gold medal hockey game (USA vs. Canada) is being played. There’s also a NASCAR race on about that same time, and many …More...
. Hint: It’s filled with a lot of millions, billions and trillions.
Plain language advocates received a small-but-significant victory this week when the Credit Card Accountability, Responsibility, and Disclosure (CARD) Act became law.
When was the last time your bank, credit union or financial institution asked you to sound off about their customer service, fees, or the banking industry? United …More...
About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be …More...
I really haven’t gotten worked up over 3D just yet. I’ve seen a few 3D flicks with the majority of them getting just an “OK” review from …More...
In Frank Powell’s recent blog, he discusses five advantages that mobile marketing has over online marketing. While I am not going to discuss each one of his …More...
It seems like every time I turn around, there is another article about a mobile campaign that generated response and conversion rates that would leave most marketing …More...
In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications …More...
In a survey of 1,000 US-based adult consumers conducted by the MMA via Luth Research, nearly 92% of the respondents said that they own a cell phone, …More...
I’ve expressed several times in the past how having concise content and the “minimalist look” is the best way to lay out emails. I may be wrong. …More...
Want good ROI on a mobile campaign? How does a 20% click through rate and over 1 million impressions sound? That is exactly what the Ford Motor …More...
Consumers tired of big-bank bailouts and bonuses are being urged to vote with their wallets by moving their money to smaller community banks. Thanks to a virtual …More...
I’ll let Alexis Ohanian, co-founder of Reddit, explain in this short, 4-minute TED Talk…
Thinking of doing some advertising in the mobilesphere? Debating between ad placement on the mobile web versus advertisement in target mobile apps? Continental Airlines recently ran a …More...
As of Friday, January 15th, SMS donations raised over $11M in support of the Haitian Earthquake Victims. In just three days. On the day of the 15th, …More...
A quick update on my last blog, the SMS Campaign set up by the American Red Cross has now raised $4 million in just 2 days. The …More...
Most of us are experienced social network users by now. But I’m finding that what was once a terrific way to keep in touch with colleagues, friends, …More...
The American Red Cross issued an SMS call to action yesterday to raise money to help victims of the recent earthquake in Haitian capital of Port-au-Prince. Consumers …More...
Texting, which was once only prevalent among young adults and teenagers, has gone mainstream. Mobile messaging company Tekelec recently released a survey that found that SMS now …More...
In early 2009, the Kelsey Group predicted that mobile advertising revenues in the United States are expected to grow at a compound annual growth rate of 81.2%, …More...
The Droid. The Droid Eris. The Hero. The Nexus One. The G2. The Dream. Android phones are being released at a staggering pace, and the term “iPhone …More...
Alumni foundations used to have it good. Sure, it wasn’t always easy keeping track of alumni through their various moves and careers, but for a long time …More...
When the Motorola Droid was released as the first ever Android 2.0 phone, it included the new Google Maps Navigation. And subsequently sent GPS giants such as …More...
If you know your organization needs a plain language transformation, but you aren’t sure what to do about it, here are some ideas.
It’s that time on the calendar when the old year is nearly expired and a new year is soon to begin. It’s also that time when new …More...
A recent Advertising Age article highlights the growing axis of power for marketing. It’s a mixture of art and science; right brain and left brain; creativity and …More...
You’ve just sent out a marketing email and your clients can’t wait to analyze the data. So many firms put so much stock into the day of …More...
(And yes, I HAD to include an obvious analogy in the title, just to be clever.) Facebook and Twitter and the multitude of other social networks are …More...
It will be interesting over the next couple of years to see how the Android vs. Apple platform plays out in mobile. Apple has tight vertical integration …More...
In 2009, the number of mobile internet users grew to 450 million. Driven by the increase in affordability and popularity of smart phones, IDC predicts that number …More...
This thoughtful, fascinating, and energetic presentation by Hans Rosling reveals the date he predicts the economy of the East catches up with the economy of the …More...
Unlike the music industry that ceded much of its control to giants like Apple and its iTunes store, the magazine industry seems determined to control its own …More...
In past decades, the only “screen” most B-to-C marketers concerned themselves with was the TV screen. However, marketers who want to succeed in the rapidly evolving communications …More...
Leave it to Twitter co-creator Jack Dorsey to create yet another buzz of excitement in the tech world. On Wednesday, he demonstrated “Square”, a new device that …More...
There is an interesting interview with Amazon’s Jeff Bezos in the New York Times. It’s about the rapid growth of the Amazon Kindle electronic reader. Bezos claims …More...
News about the existence (or nonexistence) of the Apple Tablet keeps popping up. The latest rumors point to a late 2010 date. I don’t know if the …More...
Given the hyper growth of social media, it is not surprising to find that 86 percent of companies plan to accelerate their social media budgets next year. …More...
Magazines aren’t going to go away, but you might have to find another use for your magazine racks. The transition away from analog content delivery platforms …More...
With Cyber Monday 2009 in the books, all that’s left is to wait for the sales results. Web tracking firm comScore reported 2008 Cyber Monday sales of …More...
Don’t ask me why, but the blogging community seems to LOVE top ten lists. So to appease the masses, here is one on the top ten myths …More...
Who says big-box retailers have the corner on Black Friday door-buster specials? Bank marketers are jumping in this holiday season to get a share of your wallet …More...
Many organizations fail to recognize one of the key aspects of transparency: language.
I’ve mentioned in previous blogs that as a web developer, sometimes I begrudge email clients’ shortcomings. A variety of email clients render the same HTML code differently. …More...
If you’re wondering whether or not social media is worth the effort for your company, it may be helpful to check out this video from Erik …More...
The Mobile Marketing Association has announced the winners of the 2009 MMA Global Mobile Marketing Awards. Below are highlights of the North American winners. As you can …More...
Razorfish has released their 2009 Digital Brand Experience Report and it’s chock full of branding insights for the digital age. The 64-page report is based on comprehensive …More...
There is a lot of information and research regarding what companies and marketers want out of Mobile Marketing. But what do the consumers want? Well, the Direct …More...
One of the hardest things about adopting a new marketing medium like mobile is the uncertainty about how well it will perform. How will the return on …More...
Content is still king, and no one knows that better than Richard Rosenblatt, CEO of Demand Media. One of Demand Media’s websites, eHow.com, draws over 50 million …More...
Adina from Mobile Marketing Watch called out e-mail marketers recently in Saturday’s blog, E-Mail Marketers Don’t Get Mobile Marketing. They refer to MobileStorm CEO Jared Reitzen who …More...
How do small community banks and credit unions compete with The Big Banks? They “Kasasa” of course. And Big Banks better watch out.
Lee Clow, who has steered some amazing advertising campaigns for Apple over several decades, is stepping down as the lead creative for TBWA’s Apple account (AdAge story …More...
Many companies have chosen to abandon or limit efforts on their own community sites in favor of using Twitter and Facebook; this is not the case with …More...
In a past blog, I mentioned a few statistics showing that the average user does not think of spam the same way the CAN-SPAM law does. This …More...
Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. This is big news in a market that is projected …More...
A few weeks ago, I was introduced to an email-testing application called Litmus. This one application has saved me countless hours of email compatibility testing.
With RIM(Blackberry) and Google’s entry into already strong Open Screen Project, Adobe has managed to gain enough support not only to make Flash the predominant platform for …More...
As more and more companies turn to mobile marketing, it is important to keep abreast of the legal issues that marketing firms must subscribe to. In the …More...
So you’re transferring a domain name from one registrar to another. You know about the possibility of costs that goes along with that but you’re unsure of …More...
Are you a “a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices?” If so, then you are the target audience of …More...
Content creators must consider every detail in the user experience.
OK so you have a domain name like company.com - but you want to transfer ownership of that domain to another person/company. How is this done? Well …More...
Thank you to the folks at Mobile Marketing Watch for highlighting some of the key points in the 2009 Mobile Marketing Survey published by Netsize. The talking …More...
David Armano is a great visual thinker, and when his subject matter is social media and business, it’s just too good not to pass along. …More...
Morgan Stanley Economy Internet Trends As she has done for years, Morgan Stanley Internet Analyst, Mary Meeker delivers an excellent data-rich report on the economy and …More...
AIDA is a seasoned marketing acronym for Awareness (sometimes Attention), Interest, Desire and Action. It represents a sequential cognitive process that consumers normally traverse before making a …More...
Smart phones are everywhere now. Every major carrier has its fleet of smart phones, and they are becoming more and more commonplace in the American market. Great …More...
Jim Heilman, one of my Sundog colleagues, pointed me to this interesting YouTube video regarding social media. I’ll let the video do all the talkin’. …More...
According to a new Advertising Age white paper, the face of the American consumer is now so diverse that it is difficult to categorize any group as …More...
Currently, the mobile advertising market plays a back seat to traditional and online marketing, with only about $160 million being devoted to it in 2008. However, the …More...
Two common myths that I often hear is that mobile marketing is not effective, or that it is not measurable. Neither statement could be farther from the …More...
Some internet hack blogged last week about the possibility of a Verizon Android phone being announced at the MOTODEV summit on October 6th. Turns out he was …More...
It’s a good thing Facebook is easy on the eyes, because lately it’s definitely lacking in the “personality” department. And I do realize that I haven’t paid …More...
Believe it or not, it might be sooner than you think…
I’m guessing the list of what you don’t know about the social networking site Hi5 is long?
We’ve all been there…trapped in a phone cue listening to extension options trying to navigate our way to what we hope will be a live person on …More...
Picture this. It is almost five o’clock. You are just getting ready to get off work and are starting to think about what to do for dinner …More...
Forgot your Starbucks Card, debit card or loose change while trying to pay for that morning double-tall, non-fat, no-whip two-pump mocha? No worries: Just whip out your …More...
Earlier this week, Google’s Matt Cutts confirmed what has been long-suspected among SEO professionals: The search engine places no value on the keywords meta tag. …More...
On our podcast, we’ve had several discussions meriting the benefits of a good marketing video. Here’s an example of the opposite. Whatever credibility Microsoft gained with its …More...
Anyone who reads my blogs knows that I rarely just redirect readers to another article or blog. But Paul Codding has done such an excellent job of …More...
Recently published data shows that nearly a third of Biz-Tech marketing managers actively and regularly optimize their site to be crawled by search engine spiders. While that …More...
