When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is …More...
As with any great sports program or any great company, a winning tradition is built over time and developing leaders isn’t something that happens by accident. …More...
According to a new Duke University Fuqua School of Business study involving hundreds of CMOs throughout the country, it looks like 2011 will see healthy increases to …More...
Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is …More...
Taking to the slopes of Colorado or California this winter? Share your experience via EpicMix. An emerging trend in social media is the rise of geo-targeted social …More...
Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. …More...
As the demand rises for mobile apps, more and more developers are biting the bullet, so to speak, and trying their hand at developing in yet another …More...
Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of …More...
This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?
The rapid pace of social media adoption by many large firms is well documented. A Burson-Marsteller Fortune Global 100 study earlier this year indicated that almost 80 …More...
Beginning this fall, Starbucks will implement its strategy to differentiate their free wi-fi from others: Lead with content.
Here’s a message greeting customers of Bonneville Bank in Provo, Utah. “Alert! Due to the high amounts of fraudulent card activity in California, Florida, and Georgia, you …More...
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
We recently did some remodel work here at Sundog, and one of the unique aspects of our new space is our Studio department’s edit bays. They needed …More...
Creativity is all around you. And once you start looking for it and appreciating it, you’ll see more and more of it
Okay, there not really from the 1950’s but they are vintage looking. The Sao Paulo ad agency Moma Propaganda created the following 1950’s retro ads for Facebook, …More...
The following are four examples of integrated marketing campaigns that have been executed by Kraft Foods, Popeyes, and Dickies. Each of the campaigns has the same look …More...
The sooner you follow-up a trade show lead, the better. The longer you wait, the colder the lead gets and the greater the chance that you’ll be …More...
For each industry, there is an unlimited number of conferences and events available for the public. This year, Mashable - a top source for news in social …More...
How much would you pay for a 30 second spot in the final episode of The Oprah Winfrey Show? Ad time for the final season, final week …More...
Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), …More...
Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart …More...
Billboards have evolved from painted bulletins and 30 sheet posters to poster flex, vinyl and digital. With each change, marketers have been given the opportunity to become …More...
There is an interesting new tool in the Salesforce.com Appexchange called LinkForce. They call it a Force.com native URL shortener, but its potential goes well beyond that. …More...
Talking may come pretty easily for most people. Listening, however, can be one of the hardest things to do. People are on social networks talking about brands, …More...
Social sharing is the act of placing social network tools on your website(s) and is primarily implemented through the use of free social sharing tools. There are …More...
Verizon and Google made headlines this week when they announced a joint policy proposal regarding Net Neutrality. While the statement itself largely follows the idealized view of …More...
The political window poses challenges for all advertisers.
Bloomberg reports that AT&T, Verizon, and T-Mobile have teamed up to make pay-by-cell phone a reality. Instead of swiping credit cards, consumers would simply wave their phone …More...
Everybody says, “Write what you know.” So here it is…my blog about wine, Facebook, and Twitter. Are wineries using social media? You bet they are—and it makes …More...
You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is …More...
Television, radio, newspaper, magazine, outdoor, online, mobile and social media are all top of mind mediums for ad placements. You could also advertise on park benches and …More...
The prevailing belief regarding mobile web sites has always been they are a brand’s second site, usually built after the PC version. Luke Wroblewski, the Chief Design …More...
When your organization generates blog posts, email marketing, RSS feeds and other opt-in content, you essentially make a promise to your audience. As in life, broken content …More...
Pedal to the metal – that’s the speed of marketing change over the last five years. Anyone in marketing, who doesn’t spend a considerable amount of time …More...
Steve Jobs’ decision to stiff arm Flash has given us in the online video delivery world a bit without an answer. But the OSMF Framework has left …More...
Sorting through a ton of sales leads after a trade show can be an daunting task. But with proper pre-show planning, you can easily determine if the …More...
Using our knowledge of HTML tagging to make quick styling to text views within your Android Application
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
Do highly creative campaigns equal a better return on investment? The answer may surprise you
In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was …More...
How many times have you purchased something and lost your paper receipt somewhere between the checkout register and your car? New solutions are emerging that will offer …More...
“Under New Management” Why do businesses continue to use this in their advertising? Several times recently I’ve heard businesses of all kinds include the phrase “Now Under …More...
Last Wednesday, on July 21st I had the privilege to listen to a webinar featuring Kodak’s social media strategy. Jennifer Cisney, Kodak’s Chief Blogger, talked about how …More...
According to an analysis of the spring 2010 ratings in 51 US markets by The Nielsen Company, it appears 25-54 year olds are listening (to radio that …More...
Since Steve left those of us desiring online video delivery, a little miffed. The question has remained, “How do we deliver video across the web and the …More...
According to a recent Knowledge Networks survey commissioned by the Television Bureau of Advertising, television continues to dominate the media usage habits of Americans, topping the Internet, …More...
What started as a successful TV commercial, would quickly take social media and the web by storm. I’m talking about Isaiah Mustafa, the Old Spice Guy. Let’s …More...
A new report out by Nielsen indicates that running a TV campaign along with an online campaign will greatly increase its effectiveness. The study revealed that consumers …More...
Social media is playing a larger part in the business world than most people think, whether they are a part of the movement or not. Many companies …More...
Many companies have a profile on more than one social network. Each profile offers a different purpose, from Facebook sharing and communicating with community following your business, …More...
Google made headlines today by announcing the App Inventor, an easy WYSIWYG (What You See Is What You Get) editor for Android apps. While most seem to …More...
The way Salesforce.com generates its IDs with 15 and 18 character versions may work well for certain things, but it can cause developers headaches when trying to …More...
Ars Technica recently compared JavaScript performance between Android 2.2 and iOS4, and it turns out that there really is no comparison. Android 2.2 destroyed iOS4 (and every …More...
Five years ago we still had smartphones. Blackberry, Nokia, and Palm led a smartphone race that was largely regulated to the corporate world. And then on January …More...
How can our online identities and our real-life identities co-exist without clashing? Check out this interesting video from Fast Company Magazine’s “Most Creative People” event. …More...
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a …More...
In my last blog, I noted a few steps you should take when choosing which mobile device to go with to write your application. The amount of …More...
Virtual trade shows are a lower-cost alternative to traditional trade shows and offer the ability to track customer interest. But what are the disadvantages and points to …More...
Everyone in business wants a success formula – don’t they? According to this Primus blog post a “scrappy” culture could be the key. Please note there is …More...
The future of email marketing seems to be a hot topic. Some believe email will be phasing out as social media takes over communication. However, I tend …More...
The big brands that want to associate with the World Cup have turned to social media as their primary vehicle.
When money is tight, should you spend marketing dollars on brand advertising? The answer is yes.
The prevailing thought among mobile web designers is to limit the number and size of images on a mobile site. This is to reduce and speed up …More...
Have you ever found yourself in this situation? You’re sitting with your laptop, sipping your favorite coffee, earbuds snuggly tucked in and enjoying your favorite music while …More...
“The plane has now reached cruising altitude. Wi-Fi is now enabled.” For the gotta-be-connected-now road warriors and travelers, those will be welcome words from the flight deck. …More...
RSS shows no immediate signs of disappearing, but it’s certainly fading.
By now nearly every team at every level has a Facebook Fan Page.
While many have forgone traditional media in favor of social media, the latest edition of The Nielsen Company’s Three Screen Report, shows that over the last two …More...
At Sundog, we’re adjusting our office space, so this has given me an excellent opportunity to be able to plan out all of my IT “desires” for …More...
Google just announced that Apps will now support multiple domains. They’ve sort of had this support before with domain aliases, but aliases just mean email@domain2.com will work …More...
This month, the world of mobile development officially grew up when Symantec released its Norton Security App with Anti-Virus product for the Android platform. To be fair, …More...
Getting noticed on social media websites is not an easy task, especially when using these social media websites for commercial purposes like promoting your brand and trying …More...
Foursquare is a mobile application that is a cross between a friend-finder, a social city-guide, and a game that rewards you for doing interesting things. (http://www.foursquare.com) Foursquare …More...
Salesforce.com’s Apex programming language has a lot of nice features, especially for being relatively new to the scene. It has a good amount of functionality and the …More...
One of the iconic images of an oil spill disaster is the site of a bird or fish on the shore, covered in oil. With the largest …More...
This week, nationwide drugstore chain Walgreens expanded its mobile offering by incorporating SMS messaging and new mobile applications into its prescription services.
According to Nielsen, 4 billion people across the world watch TV and the average American spends five hours per day in front of one. However, with the …More...
What is LinkedIn? According to the LinkedIn Learning Center, LinkedIn is the world’s largest professional network with over 70 million members and growing rapidly. LinkedIn connects you …More...
Lists are everywhere these days. There’s the grocery list, the honey do list, the before I turn 40 list, the all the places I want to visit …More...
Live in Fargo? Here’s your quick guide to grabbing the best table in almost any local coffee house.
Mike Steib, the Director of Emerging Platforms at Google, briefly offered his opinion on AT&T’s decision to limit data usage among their customers during his keynote at …More...
How much time does it really take to actively participate in social media on a personal level? What about on a business level? Many businesses, groups and …More...
German marketing company Lukas Lindemann Rosinski put together one of the most impressive QR marketing campaigns that I have seen to date for one of Germany’s online …More...
By now, a lot of people have migrated their personal machines to Windows 7. Businesses are still being a little poky, but they’re getting there. So here …More...
Studying the common DNA patterns that make great athletes, and conducting more research on the characteristics and attributes of great leadership are indeed important and worthwhile endeavors. …More...
Series-ending television show finales have huge viewer engagement. The Nielsen Company says the LOST finale (with 13.6 million viewers) also registered above average when it came to …More...
As of today, AT&T is no longer offering unlimited data plans of any kind. Unless you are grandfathered in, you are now subject to monthly data limits …More...
Loyalty. Every business seeks it from its customers. “Disciples.” “Raving Fans.” “Build a community.” Casinos are no exception. While a significant amount of their marketing is to …More...
The physical world and business world face increasingly complex problems, and it is going to take a creativity revolution to solve them. But how do we …More...
It seems the easy way to become social today is to create a Facebook page, add some widgets to your websites and build a campaign to drive …More...
Seth Godin’s latest blog talked about the overwhelming amount of information we’re now being fed: Every 18 months for the last decade, the world has doubled the …More...
The online world has transformed – and, in some respects, destroyed – good headline writing.
Exciting Features in the Salesforce Summer ‘10 Release A huge benefit of using Salesforce in our organization is that we are automatically upgraded to the latest …More...
comScore’s State of Online Banking report reveals a few surprises, not all of them directly related to online banking. Here are some of the top survey headlines …More...
The past April, Facebook launched the Open Graph Application Programming Interface to replace Facebook Connect on websites during the F8 Conference. One of these changes during the …More...
The Art Directors Club and YouTube have teamed up to create a great gallery of the best in marketing on YouTube. Viral videos, interactive videos, even plain …More...
Talk about making it easy to pay a bill. California’s Pacific Gas and Electric (PG&E) lets people pay online, by mail, by phone, by automatic deduction, in …More...
People who are looking to place advertising dollars are hearing about relevancy being just as important as reach and frequency. That’s true.
One of the most talked about new features of Android 2.2 is Android Cloud to Device Messaging announced during Google IO last week. This blog will take …More...
