Unless you’ve been living under a rock for the past few years, there is little doubt you’ve read something or at least had a conversation with somebody …More...
A few days ago, Yahoo! released YSlow, a free Firefox add-on integrated with Firebug built to analyze Web pages and tell you why they’re slow, according to …More...
The U.S. is home to over half of the top 100 brands in the world, and also 14 of the top 20 brands. See the Business Week …More...
It has been nearly two years now since Tim O’Reilly posed the question “What is Web 2.0?” and introduced many to the Web 2.0 meme. Since then …More...
Two public prediction markets have recently reached their end: June game console sales and the question “Will Harry Potter survive the Deathly Hallows?” What makes comparing …More...
YouTube has already been a factor in the 2008 presidential race. As Sarah posted earlier this week, the first YouTube debate with Democratic candidates sparked conversation and …More...
Open up a new checking account and get a free toaster. Innovative? Not! Sadly, some banks are still resorting to retro bank marketing tactics with offers of …More...
Viruses mutate and evolve. Just as we become immune to one, another variation is there to take its place. The same holds true for viral marketing. Years …More...
Advertising jargon translated: Unbelievable savings Translation: The first definition in the dictionary is correct on this one: Unlikely to be true.
A recent Mercury Research blog listed three key points to consider when testing out internal prediction markets: solving a real problem starting with a small, diverse group …More...
Instant messaging has lost some of its sheen with the rise of text messaging, Facebook, MySpace and other social media tools, but it’s still alive – and …More...
Advertising jargon translated: This is the biggest no-brainer in the history of earth.[Lenox Financial] Translation: If you don’t take the time to think about this offer, we …More...
Every day, people of all ages use YouTube to view their favorite music videos, TV spots, and hilarious home movies—pretty much anything they want to see, they …More...
Lately, there has been some heated discussion in the software engineering community about what it means to write maintainable code. The concept of architecting and designing software …More...
The USA Today recently published its list for the top 25 most memorable television commercials of the past 25 years. The number one spot went to this …More...
Although I am a professional in the Customer Service field and a Support Coordinator at Sundog, I too find myself on the other side of the phone …More...
Advertising jargon translated: We’ll treat you like family. Translation: We treat our family like crap.
Users of Twitter rely on the social networking service to communicate with friends and others in their network. By this fall’s television season, however, Twitter subscribers may …More...
As summer temperatures continue to sizzle across the country, youngsters everywhere are looking for a cool escape from the heat. Pools and sprinklers are a kiddie favorite, …More...
As Sarah recently wrote, the emergence of Facebook is certainly one of the year’s biggest online stories – both for its incredible growth and its potential as …More...
“What’s in your wallet?” Capital One hopes its new co-branded “decoupled debit” card (with rewards) will find its way to your wallet soon, right along side …More...
When I emptied the mailbox yesterday, I immediately noticed the large, attractive, 4-color brochure from Abercrombie & Kent. The brochure’s title advertised, “Africa: Desert Kingdoms and Natural …More...
No one ever wants to read the manual, do they? Apple is a master of industrial design because they have combined form, function and an intuitive interface …More...
If you missed LeBron James’ outstanding fourth-quarter performance in this year’s conference finals, you can access a slick highlight package on YouTube courtesy of the NBA. (It …More...
You know, take the long shot and ssswwwwishhhh! It feels great when it works, but it’s important to remember most coaches will tell you basketball games are …More...
A recent Social Computing Magazine story has some interesting perspectives on how the emerging online world affects the norms, philosophies and priorities of our working culture. Six …More...
American Banker reported this week that after a six month test, ING Direct has launched (albeit “softly”) its Orange Mobile service, another hot offering from the …More...
The media landscape for consumers and marketers continues to change as the relative importance of the “Big 4” media (TV, Internet, Radio, Newspaper) has transformed over the …More...
Two stories in this week’s Advertising Age appear to deliver deeply divergent viewpoints on the value of Chief Marketing Officers (CMOs). This first AdAge story highlights a …More...
As a college student and summer intern at Sundog, I’m telling you that Facebook isn’t just an online social network—it’s a way of life. According to a …More...
How much can brand reputation affect corporate valuations? It can total a significant amount according to a Business Week article backed up by research from Communications Consulting …More...
