Blog

Here's what's on the minds of our marketing and technology experts.

January, 2008

Reports this week illustrate the yin and yang of the exploding arena of mobile payments: one study suggests that mobile payments will grow to $22 billion by …More...

“We will focus on what is most important; we are committed to customer experience” was the battle cry of Howard Schultz as he addressed investors on a …More...

Marketers and marketing firms are accustomed to categorizing the world of commerce into business-to-consumer (B-to-C or B2C) or business-to-business (B-to-B or B2B). All of this neatly assumes …More...

The National Football League is known for its extreme restrictions on press access and video footage, but its Super Bowl media approach seems encouraging for online news …More...

It appears more companies are asking whether they should be hosting their own software and server solutions, and are instead looking at pay-as-you-use, web-based solutions. According to …More...

Here’s an intriguing story and scrollable graphic from Wired on what happens after you hit “publish” on a blog post. It’s eye-opening to realize what essentially takes …More...

The presentations at TED are always thought-provoking. This 35-minute talk by Bill Strickland is another excellent example. Here is the synopsis from the presentation page (you can …More...

A new Gallup Poll this week reveals dismal consumer confidence in the U.S. economy. Approximately 78 percent of respondents gave the economy a poor or fair ranking, …More...

[Update: as of this Sunday, January 27th, the free preview on Google Video was no longer available: More on that at the Helvetica Blog here. However, I …More...

Looking for a website that helps educate while attempting to combat world hunger? You’re in luck. Freerice.com is a charity website that allows users to play an …More...

In 1993, the Software Engineering Institute at Carnegie Mellon University published a study named A Study in Software Maintenance.  As part of this study, one task was …More...

The battle lines have been drawn for the Super Bowl XLII: the Patriots and the Giants. The only thing left between now and Feb 3rd is the …More...

“Cloverfield,” a good old-fashioned monster-attacks-big-city movie that premiers today has already had a monster-sized presence on the web.

The newspaper business is undergoing rapid change and a PowerPoint presentation from the World Association of Newspapers (WAN), underscores 66 major media-related trends that are having an …More...

As presidential candidates strengthen their online presence, it seems obvious their sites would be highly-optimized for search engines, filled with relevant content and primed for online marketing. …More...

Forrester has reviewed over 1000 websites since 2002, and only 3 percent have passed their test. That means 97 percent failed! That leaves plenty of room for …More...

Author, marketer, A-list blogger, venture capitalist, and entrepreneur Guy Kawasaki is interviewed by Jeremiah Owyang at Forrester. See the video on the Forrester Marketing Blog. Guy says …More...

A recent article in the New York Times purported that as we acquire more knowledge, our creativity and our ability to innovate diminishes. The reason is the …More...

While this is a little off from my usual topic of Software Reliability and Maintainability, it was still too interesting not to blog about.  Big name internet …More...

Widgets, those mini-software applications, that you can download and embed on web pages, are on a tear, and most of them are coming from third-party developers. Some …More...

With all the buzz around more sophisticated social networks such as Facebook, MySpace, and LinkedIn, its easy to lose sight of the fact that if you believe …More...

Doc Searls just posted a SlideShare presentation (embedded below) with the 95 Theses of the Cluetrain Manifesto (Doc was one of the authors). Every time I read …More...

According to WPP’s media operation Group M, online advertising will overtake television advertising in the UK in 2009. They also predict this will happen in Sweden this …More...

More information here.

Sometimes TWO is too many choices. The Paradox of Choice: Why More Is Less • The party for HD DVD is over, literally • HD DVD group …More...

I wanted to buy a high-definition DVD player this holiday season. I was getting tired of how long it was taking my cable provider and the various …More...

What do you look for in a Web 2.0 website?  Our first panel of 2008 gives their opinion of what it takes to be 2.0, and looks …More...

Last month the WebKit team, maintainers of the Web browser engine behind Safari and the iPhone, released a new set of JavaScript benchmarks called SunSpider. Unlike some …More...

No matter whose IT predictions you look at for 2008, software as a service (SaaS) looms big. For those not familiar with this term, SaaS is software …More...

I was looking at some past posts, and came across this one I published on January 1, 2006. Wow, time flies, but what struck me was how …More...



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