Blog

Here's what's on the minds of our marketing and technology experts.

July, 2008

This is what happens when leadership, innovation, design, branding, technology and marketing all work together: AAPL. Apple’s stock has doubled four times in the last five …More...

It’s easy to find evidence that supports the newspapers-will-wither-and-die argument, but I’ve always been skeptical. So Shel Holtz’s recent stance – that we’ll be able to buy …More...

You don’t need much advertising when you have a compelling word-of-mouth message like this: TOMS Shoes. If you buy a pair of shoes from TOMS, Blake Mycoskie …More...

Forgot to make your car payment, and it’s due today? If your online banking service offers an “expedited payment” service, you can still make your payment …More...

David Armano had an interesting post yesterday about the difference between brands acting as broadcasters vs. facilitators. The point he makes – and it’s a relevant one …More...

Randy Pausch, a professor at Carnegie Mellon, passed away yesterday at the age of 47. I saw Randy’s story this past Christmas when his “Last Lecture” …More...

Some large Web milestones were reported this week: • Google indexed its one trillionth unique URL. • China surpassed the U.S. as the country with the most …More...

An SQL JOIN clause combines records from two tables in a relational database, resulting in a new, temporary table, sometimes called a “joined table”.  While this is …More...

In a recent article from BBC News, an analyst from the tech firm Gartner predicted the death of the computer mouse within the next five years. He …More...

There has been recent discussion about the dwindling market share of IE6 from its peak around 2002-2003 of 95 percent, to around 25-35 percent this year. The …More...

How far would you go to get free gas?  Would you be willing to wrap your car with someone else’s marketing message in exchange for free gas? …More...

A recent Nielsen report pointed out that Americans are watching more TV than ever before in their homes: 127 hours and 15 minutes per month. Unfortunately, that …More...

I’ve been a reader of author Michael Porter’s strategic thinking output since his noted article in the Harvard Business Review in 1979 (pdf: How Competitive Forces Shape …More...

A recently released study (see YouTube summary above) conducted by the Interactive Advertising Bureau in partnership with Carat Insight, compared the ability of different types of …More...

There is one word that is guaranteed to generate excitement in mobile development communities right now - Android.  Google’s venture into the mobile SDK realm was eagerly …More...

Few things test our patience better than seeing the word “buffering” when watching a video or listening to audio on our computers.  But please, don’t get mad …More...

You have probably seen the cool videos for Microsoft Surface, the amazing multi-touch tabletop that promises to revolutionize ordering food, buying cell phones, organizing photos, or playing …More...

The 2008 Beijing Olympic Games will not just be about sports, they will be about sponsors trying to create a super-brand using online marketing. These Olympic Games …More...

Oops

07/15/08 | Greg Ness

Ouch — this hurts — a billboard along I-94 in Moorhead, Minnesota adjacent to a Budweiser Malt Plant. Photoshop edits are mine. I wonder if the Clydesdales …More...

“Going green” seems to be one of the biggest trends in consumer marketing right now, and some retailers are going beyond just making their business practices more …More...

So you consider yourself a Facebook fanatic, a MySpace master, a lover of LinkedIn, a terror with Twitter, a dedicated Digg and Del.icio.us diva… Okay, I’ll stop …More...

| View | Upload your own The Brand Gap is a helpful presentation (and book) from Marty Neumeier, president of brand consultancy Neutron. It explores the …More...

It has been about four years since Eric Evans published the first Domain Driven Design book, and the software engineering community is slowly but surely embracing the …More...

Marketers now have so many tools and so much information at their disposal, it is sometimes easy to get carried away with the next, big thing and …More...

Online music service Rhapsody this week threw a couple of punches at Apple’s iTunes by announcing a host of new features and offerings that will certainly heat …More...

Have you noticed how many “Baby-Boomers” are beginning to retire?  Well, not so slowly but surely they are. Coming into the work force, right on their heels, …More...