Blog

Here's what's on the minds of our marketing and technology experts.

December, 2009

When the Motorola Droid was released as the first ever Android 2.0 phone, it included the new Google Maps Navigation.  And subsequently sent GPS giants such as …More...

If you know your organization needs a plain language transformation, but you aren’t sure what to do about it, here are some ideas.

It’s that time on the calendar when the old year is nearly expired and a new year is soon to begin. It’s also that time when new …More...

A recent Advertising Age article highlights the growing axis of power for marketing. It’s a mixture of art and science; right brain and left brain; creativity and …More...

You’ve just sent out a marketing email and your clients can’t wait to analyze the data. So many firms put so much stock into the day of …More...

(And yes, I HAD to include an obvious analogy in the title, just to be clever.) Facebook and Twitter and the multitude of other social networks are …More...

It will be interesting over the next couple of years to see how the Android vs. Apple platform plays out in mobile. Apple has tight vertical integration …More...

In 2009, the number of mobile internet users grew to 450 million.  Driven by the increase in affordability and popularity of smart phones, IDC predicts that number …More...

This thoughtful, fascinating, and energetic presentation by Hans Rosling reveals the date he predicts the economy of the East catches up with the economy of the …More...

Unlike the music industry that ceded much of its control to giants like Apple and its iTunes store, the magazine industry seems determined to control its own …More...

In past decades, the only “screen” most B-to-C marketers concerned themselves with was the TV screen. However, marketers who want to succeed in the rapidly evolving communications …More...

Leave it to Twitter co-creator Jack Dorsey to create yet another buzz of excitement in the tech world.  On Wednesday, he demonstrated “Square”, a new device that …More...

There is an interesting interview with Amazon’s Jeff Bezos in the New York Times. It’s about the rapid growth of the Amazon Kindle electronic reader. Bezos claims …More...

News about the existence (or nonexistence) of the Apple Tablet keeps popping up. The latest rumors point to a late 2010 date. I don’t know if the …More...

Given the hyper growth of social media, it is not surprising to find that 86 percent of companies plan to accelerate their social media budgets next year. …More...

Magazines aren’t going to go away, but you might have to find another use for your magazine racks. The transition away from analog content delivery platforms …More...



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