Plain language advocates received a small-but-significant victory this week when the Credit Card Accountability, Responsibility, and Disclosure (CARD) Act became law.
If you know your organization needs a plain language transformation, but you aren’t sure what to do about it, here are some ideas.
Many organizations fail to recognize one of the key aspects of transparency: language.
Content creators must consider every detail in the user experience.
Earlier this week, Google’s Matt Cutts confirmed what has been long-suspected among SEO professionals: The search engine places no value on the keywords meta tag. …More...
How can you pack an effective message into 140 characters or less? In his latest Alertbox, usability guru Jakob Nielsen shares his iterative messaging process for a …More...
Posting newsletters online (as .pdf files) seems right on so many levels. But in the rush to moving those newsletters online, we sometimes overlook (or ignore) the …More...
It’s easy to assume that social media – especially Twitter – mostly attracts young adults. My own experiences, combined with a recently-released study, challenge those beliefs. …More...
Despite frantic marketing and public relations efforts, organizations (and entire industries) cannot shed certain terms and perceptions. The latest example is the swine flu frenzy earlier this …More...
Every few months, Jakob Nielsen releases new usability findings that enlighten writers. His latest research: a study of how well users understood the first 11 characters of …More...
For comparison shoppers, the web is a powerful place. It’s never been easier to evaluate products, assess the competition, research specifications and find the best price. The …More...
We’re all drawn to the multimedia power of the web. Online video creates rich experiences. Podcasts and streaming audio provide on-demand listening. Photo sharing is easy and …More...
