Blog

Beginning this fall, Starbucks will implement its strategy to differentiate their free wi-fi from others: Lead with content.

When your organization generates blog posts, email marketing, RSS feeds and other opt-in content, you essentially make a promise to your audience. As in life, broken content …More...

RSS shows no immediate signs of disappearing, but it’s certainly fading. 

The online world has transformed – and, in some respects, destroyed – good headline writing.

For those of us who aren’t web developers, it’s easy to ignore the HTML5 chatter. So what’s different this time? Why should marketers start paying attention? …More...

Your content can live forever in the online world. This presents occasional headaches – and potential opportunities.

Too often, we take the easy path to creating FAQs (Frequently-Asked Questions).

Plain language advocates received a small-but-significant victory this week when the Credit Card Accountability, Responsibility, and Disclosure (CARD) Act became law.

If you know your organization needs a plain language transformation, but you aren’t sure what to do about it, here are some ideas.

Many organizations fail to recognize one of the key aspects of transparency: language.

Content creators must consider every detail in the user experience.

Earlier this week, Google’s Matt Cutts confirmed what has been long-suspected among SEO professionals: The search engine places no value on the keywords meta tag.  …More...