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In another indication of online marketing growth, PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) reported online advertising revenues for the first half of 2005 soared 26 percent …More...

ClickZ reports about a new study by Marketing Sherpa that is truly impressive. Pay-Per-Click (PPC), Search Engine Optimization (SEO) and Pay-Per-Call are showing dramatic rises in usage …More...

Online retail sales will double in the next five years according to a new report by Forrester Research. The full story is here on CNET. There have …More...

According to the study underwritten by Harte-Hanks, Inc., and conducted by CSO Insights, one in five companies is now spending almost 50 percent of its marketing budget …More...

Most people are familiar with the ubiquity of computers in the work and home environment as tools for productivity or as rich information appliances. However, a recent …More...

The trend to Web-centric marketing seems to be continuing unabated. This recent article points out that Ford Motor “will spend 30 percent of its $1 billion-plus marketing …More...

It’s apparent what companies are expecting from their marketing efforts when you look at the attributes/experience top headhunters are seeking to fill Chief Marketing Officer (CMO) positions. …More...

What would all marketers like to have? For one thing, they would like to have their customers’ or prospects’ undivided attention. However, that seems to be a …More...

Pay Per Call is one of those things that just seems ready to burst on the online marketing scene in a major way. What I found really …More...

The other day I was wandering through Marshall Field’s and I had the distinct feeling I was being watched. I looked around, but no one was in …More...

Sometimes it takes an outside resource to make you realize you’re heading in the right direction. We’ve been laser-focused for the last year on Web-centric marketing systems, …More...

There were some interesting email statistics the other day from a study done by AOL and Opinion Research Corporation. It shows how pervasively email has integrated itself …More...