On Tuesday, the Federal Communications Commission officially released the United States’ first national broadband plan. While many of the recommendations in the plan focused on bringing traditional …More...
Twenty-five years ago today, on March 15th, 1985, the first .com name ever - Symbolics.com - appeared on the internet. Though domain names started out as just …More...
Starting today, Target will become the first nationwide retailer to utilize mobile coupons. Consumers will be able to redeem the coupons when the bar code on the …More...
We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel …More...
AT&T’s first Android phone, the Backflip, hits stores March 7th. But if you are planning on getting one, be prepared for a lot less Google than you …More...
About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be …More...
In Frank Powell’s recent blog, he discusses five advantages that mobile marketing has over online marketing. While I am not going to discuss each one of his …More...
It seems like every time I turn around, there is another article about a mobile campaign that generated response and conversion rates that would leave most marketing …More...
In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications …More...
In a survey of 1,000 US-based adult consumers conducted by the MMA via Luth Research, nearly 92% of the respondents said that they own a cell phone, …More...
Want good ROI on a mobile campaign? How does a 20% click through rate and over 1 million impressions sound? That is exactly what the Ford Motor …More...
Thinking of doing some advertising in the mobilesphere? Debating between ad placement on the mobile web versus advertisement in target mobile apps? Continental Airlines recently ran a …More...
