When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is …More...
Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is …More...
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart …More...
Verizon and Google made headlines this week when they announced a joint policy proposal regarding Net Neutrality. While the statement itself largely follows the idealized view of …More...
Bloomberg reports that AT&T, Verizon, and T-Mobile have teamed up to make pay-by-cell phone a reality. Instead of swiping credit cards, consumers would simply wave their phone …More...
The prevailing belief regarding mobile web sites has always been they are a brand’s second site, usually built after the PC version. Luke Wroblewski, the Chief Design …More...
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
Google made headlines today by announcing the App Inventor, an easy WYSIWYG (What You See Is What You Get) editor for Android apps. While most seem to …More...
Ars Technica recently compared JavaScript performance between Android 2.2 and iOS4, and it turns out that there really is no comparison. Android 2.2 destroyed iOS4 (and every …More...
Five years ago we still had smartphones. Blackberry, Nokia, and Palm led a smartphone race that was largely regulated to the corporate world. And then on January …More...
The prevailing thought among mobile web designers is to limit the number and size of images on a mobile site. This is to reduce and speed up …More...
Latest White Paper: July 13, 2010
Text Me: Do’s and Don’ts of a Successful Mobile…
by Paul Bourdeaux