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We all know (or should know by now) that there are a LOT of legal considerations to keep in mind when adding mobile marketing to your multi-channel …More...

AT&T’s first Android phone, the Backflip, hits stores March 7th.  But if you are planning on getting one, be prepared for a lot less Google than you …More...

About four months ago, I blogged in detail about the Satterfield v. Simon & Schuster case that defined how the Telephone Consumer Protection Act (TCPA) can be …More...

In Frank Powell’s recent blog, he discusses five advantages that mobile marketing has over online marketing.  While I am not going to discuss each one of his …More...

It seems like every time I turn around, there is another article about a mobile campaign that generated response and conversion rates that would leave most marketing …More...

In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications …More...

In a survey of 1,000 US-based adult consumers conducted by the MMA via Luth Research, nearly 92% of the respondents said that they own a cell phone, …More...

Want good ROI on a mobile campaign?  How does a 20% click through rate and over 1 million impressions sound?  That is exactly what the Ford Motor …More...

Thinking of doing some advertising in the mobilesphere?  Debating between ad placement on the mobile web versus advertisement in target mobile apps?  Continental Airlines recently ran a …More...

As of Friday, January 15th, SMS donations raised over $11M in support of the Haitian Earthquake Victims.  In just three days.  On the day of the 15th, …More...

A quick update on my last blog, the SMS Campaign set up by the American Red Cross has now raised $4 million in just 2 days.  The …More...

The American Red Cross issued an SMS call to action yesterday to raise money to help victims of the recent earthquake in Haitian capital of Port-au-Prince. Consumers …More...