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As reported on the Sept. 28 ABC News Video, hosted by Charles Gibson, more than 100 million Americans watched video online last month. Said Gibson, “It is …More...

Ready to zap that commercial with your digital video recorder? Go ahead, because advertisers have something in store just for you to see, whether you are in …More...

How many key performance indicators do you track on your Web site? Blogger Gary Angel cites one measurement guy whose colleagues had given him 300 KPIs to …More...

How do you present tons of content to a 24/7, hurry-up-gotta-have-it-now, don’t-email-me-but-text-me-instead audience?  PR blogger Kevin Dugan suggests that PR writers “embrace the visual” to help their …More...

Will $850-per-linear-foot granite-paved sidewalks provide the kind of return on investment to keep Rodeo Drive as the premiere shopping district? Beverly Hills city manager Roderick Wood thinks …More...

How will Marketing Departments use the Web to create growth and profitability? A 2006 WebTrends CMO Report (free download with registration) suggests that while CMOs “get it” …More...

In a recent post on this site, we reviewed how newspapers are teaming up with other newspaper sites to offer related content, as a way to keep …More...

Why would a newspaper editor agree to link its online viewers to a competitor’s site? For one, to keep them from going to Google or Yahoo. Additionally, …More...

Do TiVo users watch commercials or skip them? TiVo is forming a research division to study that very question, and by doing so, is weighing in on …More...

Think gas prices are getting expensive? Online advertising prices could be rising too, thanks to increasing demand for online ad vehicles, which could surpass supply in the …More...

A job as a CMO can be hazardous to your career. As reported by Advertising Age (registration required) and related sources, a new survey by Spencer Stuart …More...

Think your workforce is buttoned-down when it comes to network security? After all, your employees probably have signed an “end-user computing agreement.” Upon threat of job loss, …More...