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How can marketers rise above the clutter? Try advertising your commercials, sports highlights or movie trailers from 1,000 feet up, on an enormous blimp with a 70-by-30 …More...

Lunch hour? Bah hamburger! Two studies show that more American workers are squeezing more work into their day and shortening up their lunch “hour.” So why do …More...

If you’re an agency working for one of the nation’s largest marketers like General Mills, can you have your Cheerios and eat them, too? Based on the …More...

How is consumer use of Digital Video Recorders (DVRs) impacting the economics of television advertising? More than you might expect.  In a recent article in New York …More...

Think SUVs are inefficient when it comes to gas efficiency? Now comes word that car makers are losing traction on the marketing ROI efficiency slope. As reported …More...

Just how connected with customers are marketing departments today? According to a new Chief Marketing Officer (CMO) Council study, the answer is “disconnected.”  As reported in an …More...

MPM. No it’s not a new version of a popular candy. It’s Marketing Performance Measurement, words that can strike fear in the hearts of marketing executives, or …More...

Writers and editors love snappy headlines. And why not? Headlines help sell more copies and attract more online readers, and this viewership, online and offline, helps fuel …More...

A race is on to develop “new and improved” ways to track Web surfers’ behaviors, far beyond the standard click counts and page views that track what …More...

As Marketing reinvents itself, what role do Chief Marketing Officers play? How do you view those who run the marketing function in your business? If you work …More...

A new survey, Accountable Marketing Through Metrics, reveals that a majority (86%) of marketing-executive respondents are more dissatisfied than ever with their inability to track and measure …More...

Are marketers talking the talk and walking the walk with online marketing campaigns? According to Larry Chase, publisher of Web Digest for Marketers, no. “The sad truth …More...