When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is …More...
Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is …More...
Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of …More...
The rapid pace of social media adoption by many large firms is well documented. A Burson-Marsteller Fortune Global 100 study earlier this year indicated that almost 80 …More...
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
Creativity is all around you. And once you start looking for it and appreciating it, you’ll see more and more of it
Okay, there not really from the 1950’s but they are vintage looking. The Sao Paulo ad agency Moma Propaganda created the following 1950’s retro ads for Facebook, …More...
The following are four examples of integrated marketing campaigns that have been executed by Kraft Foods, Popeyes, and Dickies. Each of the campaigns has the same look …More...
How much would you pay for a 30 second spot in the final episode of The Oprah Winfrey Show? Ad time for the final season, final week …More...
Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart …More...
Billboards have evolved from painted bulletins and 30 sheet posters to poster flex, vinyl and digital. With each change, marketers have been given the opportunity to become …More...
The political window poses challenges for all advertisers.
