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Here's what's on the minds of our marketing and technology experts.

Applications

The prevailing belief regarding mobile web sites has always been they are a brand’s second site, usually built after the PC version.  Luke Wroblewski, the Chief Design …More...

Google made headlines today by announcing the App Inventor, an easy WYSIWYG (What You See Is What You Get) editor for Android apps.  While most seem to …More...

This month, the world of mobile development officially grew up when Symantec released its Norton Security App with Anti-Virus product for the Android platform. To be fair, …More...

Seth Godin’s latest blog talked about the overwhelming amount of information we’re now being fed: Every 18 months for the last decade, the world has doubled the …More...

When looking to build your first mobile application, you need to ask yourself some hard questions before you start.  Once you’ve answered these questions, you can use …More...

Well, that is a QR Code. And they are popping up everywhere. In magazine ads, on billboards, online, even on the weather channel for crying out …More...

Google Extensions provide us with a way to enhance our chrome browsers with additional functions, much the same way that Firefox Add-ons do.  Like Add-ons, the possibilities …More...

Expandable banner ads embedded in mobile applications are one of the newest and fastest growing marketing platforms. Here is an example of McDonald’s new banner ad campaign, …More...

With Salesforce.com continuing to expand its Force.com platform, it will become increasingly important to educate developers on possible security vulnerabilities as well as tools and methods available …More...

Augmented reality, or the blending of real-time video with computer enhanced imagery, is causing some buzz in the marketing world.  And according to a panel at International …More...

In a move that is likely to frustrate some of the marketing and development communities, Apple announced that it will be blocking iPhone, iPod, and iPad applications …More...

In a survey of 1,000 US-based adult consumers conducted by the MMA via Luth Research, nearly 92% of the respondents said that they own a cell phone, …More...



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