Many companies have created a lead scoring model such as [A, B, C or Cold, Warm, Hot] to help determine how valuable prospects are to your company. …More...
You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, …More...
For many organizations, I imagine your leads come from the usual suspects; through your website, direct mail, an email newsletter, a direct inquiry to your organization, or …More...
In spite of a challenging economy, one-third of B-to-B marketers plan to increase their budgets in 2009, while only 25 percent plan budget cuts. That is the …More...
Laura Ramos, a B2B marketing analyst at Forrester, has had a three-part blog series over the last several weeks that provides sound recommendations for improving B2B marketing: …More...
Marketers and marketing firms are accustomed to categorizing the world of commerce into business-to-consumer (B-to-C or B2C) or business-to-business (B-to-B or B2B). All of this neatly assumes …More...
There has been a sizable shift to an online marketing emphasis in many company budgets in the last several years, and according to results of a new …More...
According to a story at BtoB Magazine, overall B2B spending in the first half of 2006 was up a total of 1.6 percent over the previous year’s …More...
A new report released yesterday from Nielsen Media Research continues to illustrate the changing media environment. Overall, it showed advertising spending in the first half of 2007 …More...
Recent postings here have highlighted mobile banking developments for consumers. Now Wells Fargo has launched its CEO Mobile for a select group of commercial banking customers. …More...
An article in this month’s B to B Magazine details how companies are increasingly turning to interactive marketing firms to help them manage the growing role of …More...
The Web is becoming the prime brand touchpoint for most high involvement products, and an inferior website can seriously cripple your chance for success (or your dealers’/distributors’ …More...
