Mission statements are one of the many projects that end up being designed by committee. But does that make a better product?
Starting today, Target will become the first nationwide retailer to utilize mobile coupons. Consumers will be able to redeem the coupons when the bar code on the …More...
Alumni foundations used to have it good. Sure, it wasn’t always easy keeping track of alumni through their various moves and careers, but for a long time …More...
(And yes, I HAD to include an obvious analogy in the title, just to be clever.) Facebook and Twitter and the multitude of other social networks are …More...
Razorfish has released their 2009 Digital Brand Experience Report and it’s chock full of branding insights for the digital age. The 64-page report is based on comprehensive …More...
Content is still king, and no one knows that better than Richard Rosenblatt, CEO of Demand Media. One of Demand Media’s websites, eHow.com, draws over 50 million …More...
How do small community banks and credit unions compete with The Big Banks? They “Kasasa” of course. And Big Banks better watch out.
Content creators must consider every detail in the user experience.
. This presentation from TWBA’s Berlin-based planning group does a nice job of providing the context for understanding the role of brands, advertising and marketing going forward. …More...
Microsoft leaks the TV ad for their new search engine
App-vertisements are muscling into advertising budgets and marketing mixes all over. Rather than developing traditional marketing and advertising messages, brand managers are now connecting with audiences via …More...
Wake up! Customers, prospects and even competitors are talking right now about your company to their friends, to their peers, or to virtually anybody who will listen. …More...
