When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is …More...
The rapid pace of social media adoption by many large firms is well documented. A Burson-Marsteller Fortune Global 100 study earlier this year indicated that almost 80 …More...
Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), …More...
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
Do highly creative campaigns equal a better return on investment? The answer may surprise you
Last Wednesday, on July 21st I had the privilege to listen to a webinar featuring Kodak’s social media strategy. Jennifer Cisney, Kodak’s Chief Blogger, talked about how …More...
What started as a successful TV commercial, would quickly take social media and the web by storm. I’m talking about Isaiah Mustafa, the Old Spice Guy. Let’s …More...
Many companies have a profile on more than one social network. Each profile offers a different purpose, from Facebook sharing and communicating with community following your business, …More...
When money is tight, should you spend marketing dollars on brand advertising? The answer is yes.
This week, nationwide drugstore chain Walgreens expanded its mobile offering by incorporating SMS messaging and new mobile applications into its prescription services.
Lists are everywhere these days. There’s the grocery list, the honey do list, the before I turn 40 list, the all the places I want to visit …More...
Give serious consideration to giveaways before your next big trade show opportunity. Consider the cost and how the product will represent your company. Will it be memorable …More...
