Unlike the music industry that ceded much of its control to giants like Apple and its iTunes store, the magazine industry seems determined to control its own …More...
In past decades, the only “screen” most B-to-C marketers concerned themselves with was the TV screen. However, marketers who want to succeed in the rapidly evolving communications …More...
There is an interesting interview with Amazon’s Jeff Bezos in the New York Times. It’s about the rapid growth of the Amazon Kindle electronic reader. Bezos claims …More...
Content creators must consider every detail in the user experience.
Earlier this week, Google’s Matt Cutts confirmed what has been long-suspected among SEO professionals: The search engine places no value on the keywords meta tag. …More...
Posting newsletters online (as .pdf files) seems right on so many levels. But in the rush to moving those newsletters online, we sometimes overlook (or ignore) the …More...
Almost 22 years ago, on June 12, 1987, Reagan gave a speech to a crowd gathered at the Berlin Wall in West Germany. His words are now …More...
All the hype today is about a pending announcement tomorrow on a larger Kindle, but I felt it would be helpful to take a moment to express …More...
Spend $1, get $10 in return. Some businesses are finding phenomenal success by investing advertising dollars in web-delivered media. In a recent interview from Beet.TV, Diggnation co-host …More...
Many businesses use videos to help market a product or service, and while a lot of them execute the use of video well, there are some that …More...
As a web developer, many of the sites I build are based around a CMS (content management system) which allows the client to update their own site …More...
Several years ago, when I worked in corporate marketing, my team tackled an information beast. As part of redesigning our intranet (internal) site, we took the virtual …More...
