Beginning this fall, Starbucks will implement its strategy to differentiate their free wi-fi from others: Lead with content.
When your organization generates blog posts, email marketing, RSS feeds and other opt-in content, you essentially make a promise to your audience. As in life, broken content …More...
By now nearly every team at every level has a Facebook Fan Page.
Unlike the music industry that ceded much of its control to giants like Apple and its iTunes store, the magazine industry seems determined to control its own …More...
In past decades, the only “screen” most B-to-C marketers concerned themselves with was the TV screen. However, marketers who want to succeed in the rapidly evolving communications …More...
There is an interesting interview with Amazon’s Jeff Bezos in the New York Times. It’s about the rapid growth of the Amazon Kindle electronic reader. Bezos claims …More...
Content creators must consider every detail in the user experience.
Earlier this week, Google’s Matt Cutts confirmed what has been long-suspected among SEO professionals: The search engine places no value on the keywords meta tag. …More...
Posting newsletters online (as .pdf files) seems right on so many levels. But in the rush to moving those newsletters online, we sometimes overlook (or ignore) the …More...
Almost 22 years ago, on June 12, 1987, Reagan gave a speech to a crowd gathered at the Berlin Wall in West Germany. His words are now …More...
All the hype today is about a pending announcement tomorrow on a larger Kindle, but I felt it would be helpful to take a moment to express …More...
Spend $1, get $10 in return. Some businesses are finding phenomenal success by investing advertising dollars in web-delivered media. In a recent interview from Beet.TV, Diggnation co-host …More...
