How do you profile your customers’ online social behaviors? Forrester’s “Social Technographics” authors Charlene Li and Josh Bernoff years ago provided a framework to do just that. …More...
Twitter. Facebook. Digg. YouTube. Flicker. Most have heard of these new social style vehicles. Many companies are jumping on the bandwagon and creating pages or groups for …More...
When was the last time your bank, credit union or financial institution asked you to sound off about their customer service, fees, or the banking industry? United …More...
A recent Advertising Age article highlights the growing axis of power for marketing. It’s a mixture of art and science; right brain and left brain; creativity and …More...
There is a lot of information and research regarding what companies and marketers want out of Mobile Marketing. But what do the consumers want? Well, the Direct …More...
Wake up! Customers, prospects and even competitors are talking right now about your company to their friends, to their peers, or to virtually anybody who will listen. …More...
Here’s an interesting, 10-minute lecture delivered to students at the Wharton School by Kevin Roberts, the CEO of Saatchi and Saatchi. He covers a lot of ground …More...
The science and art of infographics is intriguing. An example of an infographic was Monday’s post on Soda vs. Pop statistics. The purpose of infographics is to …More...
Thanks for the point to this advertising campaign, Paula. These four ads (check the link above for others in the series) demonstrate some insightful thinking to …More...
Here’s a recent quote from Allen Adamson’s blog (author of BrandSimple and the soon-to-be-released BrandDigital): “The first step in any good brand strategy, the first step to …More...
Results of a large digital influence study in Europe shows the Internet has twice the influence of television and eight times the influence of print on consumer …More...
What is the Google “Sucks Index” (GSI)? Go to Google Search. Enter your company’s name followed by the word “sucks.” Hit return. Voilà! There before you in …More...
