In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was …More...
The future of email marketing seems to be a hot topic. Some believe email will be phasing out as social media takes over communication. However, I tend …More...
Google just announced that Apps will now support multiple domains. They’ve sort of had this support before with domain aliases, but aliases just mean email@domain2.com will work …More...
Seth Godin’s latest blog talked about the overwhelming amount of information we’re now being fed: Every 18 months for the last decade, the world has doubled the …More...
In an attempt to combine multiple social media fronts, email marketing behemoth Exact Target purchased CoTweet, a company created to help businesses establish a presence on Twitter. …More...
Recently, Sundog began switching our email marketing system. We are gradually moving our clients’ lists and templates into this new structure.
In an effort to expand their customer lists, many businesses are including a suggestion to forward marketing emails to others using a “Forward to a Friend” option …More...
You already collect leads from your website, tradeshows, personal contact and other channels and are storing them in a database or CRM system such as www.salesforce.com. However, …More...
Recently I was looking for information about the predicted future of email spam, and I had a hard time finding any articles that gave any concrete information …More...
Adina from Mobile Marketing Watch called out e-mail marketers recently in Saturday’s blog, E-Mail Marketers Don’t Get Mobile Marketing. They refer to MobileStorm CEO Jared Reitzen who …More...
According to a study done by McAfee, Inc. called “Carbon Footprint of Spam,” McAfee concluded that “spam e-mail is not only a nuisance, but is damaging to …More...
Recently, I found a whitepaper from Infusionsoft, which had a few ideas and facts about how to keep your marketing emails out of customers’ SPAM folders. Here …More...
