You spend lots of time and resources developing leads for your sales team. Are you making the most of those efforts by making sure that sales is …More...
Pedal to the metal – that’s the speed of marketing change over the last five years. Anyone in marketing, who doesn’t spend a considerable amount of time …More...
Sorting through a ton of sales leads after a trade show can be an daunting task. But with proper pre-show planning, you can easily determine if the …More...
Experts at ABI Research are predicting that the mobile marketing budgets over the 2010 holiday season will be the largest ever - significantly bigger than 2009. This …More...
Do highly creative campaigns equal a better return on investment? The answer may surprise you
Much has been written about social media including many blogs here at Sundog. I found it interesting that a recent study done by USC has shown a …More...
Virtual trade shows are a lower-cost alternative to traditional trade shows and offer the ability to track customer interest. But what are the disadvantages and points to …More...
The big brands that want to associate with the World Cup have turned to social media as their primary vehicle.
By now nearly every team at every level has a Facebook Fan Page.
This week, nationwide drugstore chain Walgreens expanded its mobile offering by incorporating SMS messaging and new mobile applications into its prescription services.
German marketing company Lukas Lindemann Rosinski put together one of the most impressive QR marketing campaigns that I have seen to date for one of Germany’s online …More...
Loyalty. Every business seeks it from its customers. “Disciples.” “Raving Fans.” “Build a community.” Casinos are no exception. While a significant amount of their marketing is to …More...
