Television, radio, newspaper, magazine, outdoor, online, mobile and social media are all top of mind mediums for ad placements. You could also advertise on park benches and …More...
According to an analysis of the spring 2010 ratings in 51 US markets by The Nielsen Company, it appears 25-54 year olds are listening (to radio that …More...
According to a recent Knowledge Networks survey commissioned by the Television Bureau of Advertising, television continues to dominate the media usage habits of Americans, topping the Internet, …More...
A new report out by Nielsen indicates that running a TV campaign along with an online campaign will greatly increase its effectiveness. The study revealed that consumers …More...
The big brands that want to associate with the World Cup have turned to social media as their primary vehicle.
Have you ever found yourself in this situation? You’re sitting with your laptop, sipping your favorite coffee, earbuds snuggly tucked in and enjoying your favorite music while …More...
While many have forgone traditional media in favor of social media, the latest edition of The Nielsen Company’s Three Screen Report, shows that over the last two …More...
Lists are everywhere these days. There’s the grocery list, the honey do list, the before I turn 40 list, the all the places I want to visit …More...
Series-ending television show finales have huge viewer engagement. The Nielsen Company says the LOST finale (with 13.6 million viewers) also registered above average when it came to …More...
People who are looking to place advertising dollars are hearing about relevancy being just as important as reach and frequency. That’s true.
As the month of May comes to an end, so too do many of our favorite television shows. May is the month for season finales and while …More...
May is a time for season finales and learning what new shows are in store this fall. Last week was a busy one for the big networks …More...
