When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is …More...
Are you looking for one or two or fifty-three reasons to take mobile seriously? Then B.L. Ochman’s recently published blog post, Be Mobile or Be Dust, is …More...
Is your marketing budget set for 2011? Did your budget increase or decrease? What changes have you made to your media mix? The following are some of …More...
This might be a “square vs rectangle” question, but what is the difference between a promotional email and a newsletter?
A recent headline from Mobile Marketer is a little disturbing - Talent crisis looms in mobile advertising and marketing. Is mobile talent in the marketing industry really …More...
The following are four examples of integrated marketing campaigns that have been executed by Kraft Foods, Popeyes, and Dickies. Each of the campaigns has the same look …More...
Foursquare, launched in 2009, is a social application that encourages people to discover interesting things around them. This application asks users to “check-in” to their current location(s), …More...
Why is the marketing community making such a big deal out of the mobile web? Maybe because some models are predicting that mobile devices, such as smart …More...
The political window poses challenges for all advertisers.
Television, radio, newspaper, magazine, outdoor, online, mobile and social media are all top of mind mediums for ad placements. You could also advertise on park benches and …More...
In a recent project, I was tasked with cataloging data we currently had for an email marketing list. I found duplicates, incorrect addresses and information that was …More...
A new report out by Nielsen indicates that running a TV campaign along with an online campaign will greatly increase its effectiveness. The study revealed that consumers …More...
