AMAZING Lego QR Campaign
Posted in Creativity-Innovation, Marketing-General, Mobile, Offline Marketing, Online Marketing, Technology, Viral Marketing
German marketing company Lukas Lindemann Rosinski put together one of the most impressive QR marketing campaigns that I have seen to date for one of Germany’s online toy stores. They constructed very large QR codes from Legos and put them in advertising displays throughout Germany. Here is a short video about the award winning campaign.
This is a very good example of using QR codes in an interactive campaign. The only problem with the campaign, as pointed out on the 2d code blog, is that the company failed to ensure that the url contained in the QR code pointed to a page that was optimized for mobile devices. All in all though, this is very creative and showcases other important QR campaign rules, such as a clear call to action.
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Short URL: http://sundog.net/e/3735
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