06/26/09 - 7:19 pm
Brand, Advertising and Marketing Primer for A New Era
This presentation from TWBA’s Berlin-based planning group does a nice job of providing the context for understanding the role of brands, advertising and marketing going forward. I have seen many of these concepts in other blogs, white papers, presentations, articles, and books. However, this presentation does a thorough job of weaving it all together in a framework that might be more familiar to CMOs or other marketing executives that have cut their teeth on traditional methods.
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