Blog

Here's what's on the minds of our marketing and technology experts.

For more perspectives from Sundog, check out Sundog: The Podcast and our knowledge.

RSS Icon Subscribe to blog feed What's this?

About The Author

author photo
Greg Ness
Chief Strategy Officer

Greg guides strategy and brand development efforts for Sundog clients.



More posts by this author

Filter By Category

related blog posts

Related White Papers

Related Podcasts

Archives

2010
March
February
January
2009
December
November
October
September
August
July
June
May
April
March
February
January
2008
December
November
October
September
August
July
June
May
April
March
February
January
2007
December
November
October
September
August
July
June
May
April
March
February
January
2006
December
November
October
September
August
July
June
May
April
March
February
January
2005
December
November
October
September
August
July
June
May

Full Post

06/27/0912:19 am

Brand, Advertising and Marketing Primer for A New Era

by Greg Ness
Posted in Advertising, Branding, Marketing-General
.

This presentation from TWBA’s Berlin-based planning group does a nice job of providing the context for understanding the role of brands, advertising and marketing going forward. I have seen many of these concepts in other blogs, white papers, presentations, articles, and books. However, this presentation does a thorough job of weaving it all together in a framework that might be more familiar to CMOs or other marketing executives that have cut their teeth on traditional methods.

Don't miss any posts! Subscribe to our blog feed.

Short URL: http://sundog.net/e/3445

Comments

Be the first to comment!

Leave A Comment

Please help us stop spam by typing the word you see in the image below:

Contact Us

Fill out and send the form below to learn about our refreshing approach to measureable marketing, or call 1.888.9.sundog.