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Greg Ness
Chief Strategy Officer

Guides strategy and brand development efforts.

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Lee Clow Relinquishes Apple Creative

Lee Clow, who has steered some amazing advertising campaigns for Apple over several decades, is stepping down as the lead creative for TBWA’s Apple account (AdAge story here). Clow, 66, will continue as chief creative of the TBWA network and global director of Media Arts Lab.

Lee’s work for Apple includes one of the most famous TV commercials of all time: 1984. He was also responsible for the dancing-figure motif in the popular iPod commercials, and most recently for the Mac vs. PC commercials. His goal when he launched Media Arts Lab was to create not just commercials, but culture. I would say Apple is a worthy testimonial to that aspiration.

As the AdAge article states, he was also the man behind the Energizer Bunny and the Taco Bell Chihuahua ads.

Duncan Miller, an executive creative director with TBWA for 19 years, will be stepping into the lead creative role for the Apple account.

Thanks Lee for giving your clients and the buying public some of the most effective and iconic advertising over your many years at the helm of the Apple ad campaigns.

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