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Nick Green
Creative Director

@bluish_yellow ___________________________________ Delves into brand development and rich media strategies for online marketing.

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Open Screen Project proves Flash immortal… kind of

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With the full support of the biggest players in the electronics field Adobe has made the biggest step to fend off Silverlight, and critics.  Adobe list of partners is mind-blowing, representing the foremost players not just on the web, but also mobile (Nokia, Motorola, Palm, Verizon, LG, Sony Ericsson,Toshiba, RIM), telecom providers (Comcast, Cisco, Chunghwa (Taiwan), Qualcomm), the largest media providers (MTV, Conde Nast, BBC, Universal, Paramount, Fox, Disney, Atlantic), and even the technology manufacturers (LG, Intel, Toshiba, Samsung, NVidia, Texas Instruments).  A list of corporations that under any other guise would be subject to anti-trust laws, have joined and invested in a single platform to be supported by all of their products.  That platform is Flash. 

“Customers want a richer experience without compromise, and a tremendous amount of that experience is in the Flash format. And as we fully support Flash Player 10, that just makes the rendering and the access and the experience on a Blackberry that much more exciting.”


-Jim Balsillie, Co-CEO, RIM (Blackberry)

This ubiquitous support helps the Flash community in several ways:

  1. Each iteration of Google’s attempts to accurately parse Flash sites, has improved, but ultimately fallen flat. (1, 2, 3) SEO has long been the largest knock against using Flash as a solution, and it’s great to see that Google and Adobe haven’t stopped trying.
  2. Adobe has long been adding new and enhanced features to allow screen readers and the such to easily read the content of flash sites for visually impaired viewers. This ubiquity in technologies natively supporting Flash will only further enhance the options for content authors when addressing this problem.
  3. Finally! A counterpoint that goes beyond aesthetics in response to the hundreds of hardcore javascript and even Silverlight advocates!

“The Open Screen Project is the next step in the evolution of Flash. [...]  When we built Android, we built Chrome we knew we had to support Flash to show off the best of applications that were available on the web. 


-Eric Schmidt, Chairman and CEO, Google

Adobe’s new Open Source Project means that Flash will be around for a long time, lending a strong showing of support for many of us Flash developers who have seen this medium as the future of Rich Media for many years.  As Dr. Sanjay Jha, Co-CEO of Motorola has said, “You simply cannot have the full web experience on mobile devices without Flash.”

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