Red Cross SMS campaign up to $4M in 2 days!
A quick update on my last blog, the SMS Campaign set up by the American Red Cross has now raised $4 million in just 2 days. The $3 million raised on the second day eclipses the record setting $1 million from the first day. Not counted in the total are several other mobile campaigns that allow consumers to donate (listed below). The amount raised so far is incredible in comparison to mobile relief efforts for previous disasters. In 2005, $400,000 was collected via mobile for Red Cross relief efforts in the aftermath of Hurricane Katrina . After the December 2004 tsunami in India, CARE collected a total of $200,000 via mobile.
Mobile Donation Campaigns
- American Red Cross - Donate $10 by texting HAITI to 90999.
- Former President Bill Clinton’s Foundation - Donate $10 by texting HAITI to 20222 .
- Wyclef Jean’s Yele Haiti Earthquake Fund - Donate $5 by texting YELE to 501501.
- International Rescue Committee - Donate $5 by texting HAITI to 25383 .
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